What Apple Must Learn from Warren Buffett

What Apple Must Learn from Warren Buffett

Give credit to Apple Inc. (AAPL) and its chief executive officer, Tim Cook, for getting serious about returning unneeded capital to shareholders. As for the details, some of them don’t seem well thought out.

The maker of iPhones and iPads this week said its board approved a sixfold increase in its stock-repurchase plan to $60 billion. Not long ago, even discussing the idea of large share buybacks was a nonstarter for Apple. Now that its stock has tanked, the company is acting like they are a must-do, no matter what else the future might bring. At about $408 a share, down 42 percent since its record high in September, Apple has a stock- market value of $383 billion.

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