Yes. That's a provocative headline. Designed to make you click. Pretty amazing, isn't it, that we do that in this business. We actually want to catch your attention at the front door, so you'll walk in, spend some time, use the back door and do it all over again sometime soon.
Sort of like the television or radio programs that "tease" really interesting things right before a commercial break. Or the music act that saves their best songs for the encore.
Truth be told, most people who complain about outrageous headlines don't actually have a problem with the outrageous headline. They just use the spectacle of the headline to project annoyance with an argument their psychological filters keep them from considering. So, ironically, they are are much more nefarious and suspect in their use of the headline than we are.
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