9 million!
That's how many phones Apple (NASDAQ:AAPL) moved this weekend, courtesy of the enormous buzz around the new iPhone 5S, which debuted on Friday to rave reviews.
That's a huge improvement over the 2012 iPhone 5 launch, which saw opening weekend sales of 5 million.
It also easily eclipsed Wall Street estimates, which topped out around the 8 million mark.
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