5 Retail Rules Flagrantly Violated by Apple Stores

Apple’s (AAPL) glass-cube stores have become as familiar as Subway sandwich shops. But when Steve Jobs opened the first in 2001, the retail venture was expected to fail. “I give them two years before they’re turning out the lights on a very painful and expensive mistake,” Apple’s former chief financial officer, Joseph Goldstein, told BusinessWeek in an article titled “Sorry, Steve: Here’s Why Apple Stores Won’t Work.”