Oil prices have fallen by nearly half in the past year, cheering up American consumers who are under the gun due to persistent inflation in the cost of living. Gasoline prices are below $3 per gallon in many states as crude oil has reached a five-year low on global markets. Low gasoline prices mean more money in the hands of consumers, a happy thought if you are a retailer looking at modest sales data for the 2014 shopping season.
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