Three words describe airline travel today and will influence its future: Choice. Control. Convenience.
Airfares used to be based on how far in advance you booked your flight, when you traveled and the length of your stay. Now, American, Delta, Southwest, United and other airlines worldwide increasingly sell “products” — fares that vary based on what you receive, using a transparent “you get what you pay for” strategy. It’s like shopping for clothes: A shirt made from polyester will cost less than one made from cotton.
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